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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21488
Article Published : 8509
Total Authors : 22384
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| Paper Title: | Product marketing improvement using big data analysis |
| Authors Name: | Nima K.G , Remson P.J , Lloyd Lazar , Divya R |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_170084
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| Published Paper Id: | IJRTI1703026 |
| Published In: | Volume 2 Issue 3, March-2017 |
| DOI: | |
| Abstract: | This paper present a big data technologies to helps marketing executives to more clearly define ideal customers, improve customer retention and loyalty, improved content marketing and competitor analysis to yield maximum profit. Achieve marketing data from Sales campaigns, Advertising response, Demand and price realization, Research & Product Lifecycle Management (PLM) data. Financial business forecast data and Web site browsing pattern data also play an important role in achieving data. To a large extent, big data refers to the ever-increasing data deluge in terms of volume, variety, velocity and complexity that is being generated in today’s digital eco-system. Big data sets are generated around customers based on their online purchases, web clicks, social media activities, smart connected devices, geo-location, etc. Using big data technologies and analytics methods, marketers can mine, combine and analyze both types of data in near real time. |
| Keywords: | Big data,Data mining, Knowledge management; Marketing decision support |
| Cite Article: | "Product marketing improvement using big data analysis", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 3, page no.126 - 129, March-2017, Available :http://www.ijrti.org/papers/IJRTI1703026.pdf |
| Downloads: | 000205278 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1703026
Registration ID:170084
Published In: Volume 2 Issue 3, March-2017
DOI (Digital Object Identifier):
Page No: 126 - 129 Country: Manaly,Thrissur, Kerala, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1703026 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1703026 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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