ISSN2456-3315
Impact Factor10.57
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CrossRefDOI
ESTD2016
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Paper Title
CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY
Authors
RAMBABU LAVURI
Keywords
CRM, Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge, Customer information systems
Abstract
CRM is an important tool to every Indian banks and is used as a business strategy to create, retaining both new and existing customers with long term profitability towards banks, and also helps to maintaining sustainable relationship between banks and customers. This research paper evaluates main CRM factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems affecting on internet banking services. For conducting customers survey with 427 customers likert scale based questionnaire was developed. Collecting data was analysed using principle component using SPSS 20.0. and tools like Percentage analysis, ANOVAs and Factor analysis used. The results of the ANOVAs study showed that demographical variables significant different with internet banking services and CRM factors, and CRM factors significant different with internet banking services, and results of factor analysis indicates that, all factors like Customer acquisition, Customer value evaluation, Customer Response, Customer knowledge and Customer information systems with their respective dimensions found significant with internet banking.
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IJRTI — journal style
"CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.3, Issue 4, page no.133 - 139, April-2018, Available :https://ijrti.org/papers/IJRTI1804026.pdf
APA — 7th edition
LAVURI, R. (2018). CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY. International Journal for Research Trends and Innovation, 3(4), 133 - 139. https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026
MLA — 9th edition
LAVURI, RAMBABU. "CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY." International Journal for Research Trends and Innovation, vol. 3, no. 4, 2018, pp. 133 - 139, https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026.
Chicago — 17th, bibliography
LAVURI, RAMBABU. "CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY." International Journal for Research Trends and Innovation 3, no. 4 (2018): 133 - 139. https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026.
Harvard — author–date
LAVURI, R. (2018) 'CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY', International Journal for Research Trends and Innovation, 3(4), pp. 133 - 139. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026
IEEE — numbered reference
R. LAVURI, "CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY," IJRTI, vol. 3, no. 4, pp. 133 - 139, Apr. 2018.
Vancouver — biomedical
LAVURI R. CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY. IJRTI. 2018 Apr;3(4):133 - 139.
AMA — 11th edition
LAVURI R. CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY. IJRTI. 2018;3(4):133 - 139. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI1804026,
author = {RAMBABU LAVURI},
title = {CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY},
journal = {International Journal for Research Trends and Innovation},
volume = {3},
number = {4},
pages = {133 - 139},
year = {2018},
month = {April},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - LAVURI, RAMBABU
TI - CRM FACTORS AFFECTING ON INTERNET BANKING SERVICES: A STUDY
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 3
IS - 4
PY - 2018
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026
SP - 133
EP - 139
ER -
Issue
Volume 3 Issue 4,
April-2018
Pages : 133 - 139
Other Publication Details
Paper Reg. ID
IJRTI_180120
Published Paper ID
IJRTI1804026
Downloads
205,616
Research Area
Management
Country
HYDERABAD, TELANGANA, India
Published
April 2018
Published Paper PDF
https://ijrti.org/papers/IJRTI1804026.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI1804026
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
