ISSN2456-3315
Impact Factor10.57
UGC CAREApproved
Low Cost₹599 / $45
CrossRefDOI
ESTD2016
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE
Authors
Mr. NIYAS AHAMED M , Dr. CHILAR MOHAMED P
Keywords
Internet Advertising, E-mail Ads, Search Engine, Pop-up
Abstract
Online Advertisement and promotion are an integral part of any business organization. Over a period of time advertising has evolved as a vital communication system for both consumer and business markets. The ability of advertiser depends upon how carefully prepared messages are delivered to target audience. From large multinationals to small retailers, all increasingly rely on advertising and on various forms of promotion to help them market product and services in the most efficient manner. Creativity is required not only in designing an Advertising campaign but also in media planning. A number of Media types and Media vehicles are increasingly being used in complement to each other so as to reap the maximum benefit. Internet as a medium of advertising is increasingly being used to target the Net subscribers i.e. youth segment of the market. In the study presented here, the author has thrown light on the evolving topic of Internet as a medium to assist in Promotion and Marketing through its various types and advantages
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJRTI — journal style
"A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.3, Issue 10, page no.32 - 37, October-2018, Available :https://ijrti.org/papers/IJRTI1810006.pdf
APA — 7th edition
M, N. A., & P, C. M. (2018). A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE. International Journal for Research Trends and Innovation, 3(10), 32 - 37. https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006
MLA — 9th edition
M, NIYAS AHAMED, and CHILAR MOHAMED P. "A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE." International Journal for Research Trends and Innovation, vol. 3, no. 10, 2018, pp. 32 - 37, https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006.
Chicago — 17th, bibliography
M, NIYAS AHAMED, and CHILAR MOHAMED P. "A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE." International Journal for Research Trends and Innovation 3, no. 10 (2018): 32 - 37. https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006.
Harvard — author–date
M, N.A. and P, C.M. (2018) 'A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE', International Journal for Research Trends and Innovation, 3(10), pp. 32 - 37. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006
IEEE — numbered reference
N. A. M and C. M. P, "A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE," IJRTI, vol. 3, no. 10, pp. 32 - 37, Oct. 2018.
Vancouver — biomedical
M NA, P CM. A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE. IJRTI. 2018 Oct;3(10):32 - 37.
AMA — 11th edition
M NA, P CM. A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE. IJRTI. 2018;3(10):32 - 37. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI1810006,
author = {NIYAS AHAMED M and CHILAR MOHAMED P},
title = {A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE},
journal = {International Journal for Research Trends and Innovation},
volume = {3},
number = {10},
pages = {32 - 37},
year = {2018},
month = {October},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - M, NIYAS AHAMED
AU - P, CHILAR MOHAMED
TI - A STUDY OF THE ROLE OF ONLINE ADVERTISEMENTS IN THE GROWTH OF MODERN BUSINESS IN TAMIL NADU STATE
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 3
IS - 10
PY - 2018
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006
SP - 32
EP - 37
ER -
Issue
Volume 3 Issue 10,
October-2018
Pages : 32 - 37
Other Publication Details
Paper Reg. ID
IJRTI_180510
Published Paper ID
IJRTI1810006
Downloads
205,643
Research Area
Management
Country
TANJAVUR, TAMILNADU, India
Published
October 2018
Published Paper PDF
https://ijrti.org/papers/IJRTI1810006.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI1810006
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 10.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
UGC CARE Approved Journal — Transparent Peer-reviewed journal aligned with UGC’s 2025 suggestive parameters, with CrossRef DOI registration and Scopus Standard metadata on every published paper.
Licence
© 2018 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
