The mediating effect of Coopetition between the process of Social Alliance Building and Social Innovation

Hansa Lysander Manohar

Coo petition, Alliance strategy, Alliance function, Social Alliance Building, Regression, Social Innovation

Coopetition is a mechanism which combines the resources of firms competing and collaborating at the same time. It improves the access to resources and markets, particularly the knowledge and learning. An alliance strategy defines and communicates the targets and domains of a firm’s external relationships and the firms can establish a dedicated alliance function. The alliance function refers to a specialized organizational unit in which expert knowledge and contacts for external relationships are pooled. Both Alliance Strategy and function is the process for Social Alliance Building (SAB), which results in coopetition, which can utilize both internal and external knowledge to make their competences more dynamic. Coopetition can reduce cost and improve the sharing of risks, particularly in the R&D field, and it is understood to achieve greater and reciprocal advantages for every firm with such an inter-organizational relationship. However, there are several risks associated with coopetition. The main objective of the study is to analyse the Social Innovation output as the consequences of the influence of SAB through Alliance strategy and Alliance function with Coopetition. The study respondents were 400 individuals in organisations where those involved in corporate social responsibilities and are engaged in organizing events for social purpose. Regression analysis along with hypothesis testing was done on the data collected and was finally interpreted that coo petition influences and has a mediating relationship between SAB and Social Innovation.

Volume 4 Issue 6, June-2019

Pages : 118 - 122