ISSN2456-3315
Impact Factor10.57
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ESTD2016
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Paper Title
A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands
Authors
Manikandan Baskaran , Dr.K.R.Mahalaxmi
Keywords
Private label, FMCG, Electronic products, online shopping behavior, Brand Image, Perceived Quality.
Abstract
Private label brands are developed as a promising market in the organized retail sector. Therefore, the market for private label in India is attractive, promising, and prospective. The main aim of this study is to identify the factors motivating the buying behavior of private label electronic brands in online. In this study, we investigate certain factors that influence the purchase behavior of consumers in private label products. We conduct a pilot study through the data and made an validity & reliability test and factor analysis test. Then we could finds that quality is the prime factor for choosing the Private label Electronic products in online. Brand Image has also influence purchase decision of the consumers to purchase Private label electronic products.
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IJRTI — journal style
"A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.5, Issue 3, page no.1 - 6, March-2020, Available :https://ijrti.org/papers/IJRTI2003001.pdf
APA — 7th edition
Baskaran, M., & Dr.K.R.Mahalaxmi. (2020). A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands. International Journal for Research Trends and Innovation, 5(3), 1 - 6. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001
MLA — 9th edition
Baskaran, Manikandan, and Dr.K.R.Mahalaxmi. "A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands." International Journal for Research Trends and Innovation, vol. 5, no. 3, 2020, pp. 1 - 6, https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001.
Chicago — 17th, bibliography
Baskaran, Manikandan, and Dr.K.R.Mahalaxmi. "A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands." International Journal for Research Trends and Innovation 5, no. 3 (2020): 1 - 6. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001.
Harvard — author–date
Baskaran, M. and Dr.K.R.Mahalaxmi (2020) 'A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands', International Journal for Research Trends and Innovation, 5(3), pp. 1 - 6. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001
IEEE — numbered reference
M. Baskaran and Dr.K.R.Mahalaxmi, "A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands," IJRTI, vol. 5, no. 3, pp. 1 - 6, Mar. 2020.
Vancouver — biomedical
Baskaran M, Dr.K.R.Mahalaxmi. A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands. IJRTI. 2020 Mar;5(3):1 - 6.
AMA — 11th edition
Baskaran M, Dr.K.R.Mahalaxmi. A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands. IJRTI. 2020;5(3):1 - 6. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2003001,
author = {Manikandan Baskaran and Dr.K.R.Mahalaxmi},
title = {A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands},
journal = {International Journal for Research Trends and Innovation},
volume = {5},
number = {3},
pages = {1 - 6},
year = {2020},
month = {March},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Baskaran, Manikandan
AU - Dr.K.R.Mahalaxmi
TI - A Snapshot On Online Purchase Intention Of Consumer Towards Private Label Consumer Electronic Brands
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 5
IS - 3
PY - 2020
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001
SP - 1
EP - 6
ER -
Issue
Volume 5 Issue 3,
March-2020
Pages : 1 - 6
Other Publication Details
Paper Reg. ID
IJRTI_181182
Published Paper ID
IJRTI2003001
Downloads
205,624
Research Area
Management
Country
Pudukkottai, Tamil Nadu, India
Published
March 2020
Published Paper PDF
https://ijrti.org/papers/IJRTI2003001.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2003001
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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This work is licensed under a
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and The Open Definition.
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The content, data and findings in this article are based on the authors’ research and have been
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
