ISSN2456-3315
Impact Factor10.57
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CrossRefDOI
ESTD2016
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Paper Title
Consumer preference towards cavinkare products in trichy
Authors
Sowmiya Balamurugan , Dr.K.R.Mahalaxmi
Keywords
Cavinkare, Frequency of purchase, Consumer buying behaviour, Consumer preference.
Abstract
The main objective of the study is to identify various factors influencing consumer purchase and their frequency of purchase towards cavinkare products. A pilot study was conducted in Trichy through a structured questionnaire. Data collection includes demographic information and factors influencing the consumer purchase towards Cavinkare products. The statistical tools used for this research is Percentage analysis.
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IJRTI — journal style
"Consumer preference towards cavinkare products in trichy", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.5, Issue 3, page no.18 - 23, March-2020, Available :https://ijrti.org/papers/IJRTI2003004.pdf
APA — 7th edition
Balamurugan, S., & Dr.K.R.Mahalaxmi. (2020). Consumer preference towards cavinkare products in trichy. International Journal for Research Trends and Innovation, 5(3), 18 - 23. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004
MLA — 9th edition
Balamurugan, Sowmiya, and Dr.K.R.Mahalaxmi. "Consumer preference towards cavinkare products in trichy." International Journal for Research Trends and Innovation, vol. 5, no. 3, 2020, pp. 18 - 23, https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004.
Chicago — 17th, bibliography
Balamurugan, Sowmiya, and Dr.K.R.Mahalaxmi. "Consumer preference towards cavinkare products in trichy." International Journal for Research Trends and Innovation 5, no. 3 (2020): 18 - 23. https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004.
Harvard — author–date
Balamurugan, S. and Dr.K.R.Mahalaxmi (2020) 'Consumer preference towards cavinkare products in trichy', International Journal for Research Trends and Innovation, 5(3), pp. 18 - 23. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004
IEEE — numbered reference
S. Balamurugan and Dr.K.R.Mahalaxmi, "Consumer preference towards cavinkare products in trichy," IJRTI, vol. 5, no. 3, pp. 18 - 23, Mar. 2020.
Vancouver — biomedical
Balamurugan S, Dr.K.R.Mahalaxmi. Consumer preference towards cavinkare products in trichy. IJRTI. 2020 Mar;5(3):18 - 23.
AMA — 11th edition
Balamurugan S, Dr.K.R.Mahalaxmi. Consumer preference towards cavinkare products in trichy. IJRTI. 2020;5(3):18 - 23. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2003004,
author = {Sowmiya Balamurugan and Dr.K.R.Mahalaxmi},
title = {Consumer preference towards cavinkare products in trichy},
journal = {International Journal for Research Trends and Innovation},
volume = {5},
number = {3},
pages = {18 - 23},
year = {2020},
month = {March},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Balamurugan, Sowmiya
AU - Dr.K.R.Mahalaxmi
TI - Consumer preference towards cavinkare products in trichy
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 5
IS - 3
PY - 2020
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004
SP - 18
EP - 23
ER -
Issue
Volume 5 Issue 3,
March-2020
Pages : 18 - 23
Other Publication Details
Paper Reg. ID
IJRTI_181183
Published Paper ID
IJRTI2003004
Downloads
205,615
Research Area
Management
Country
Trichy, tamilnadu, India
Published
March 2020
Published Paper PDF
https://ijrti.org/papers/IJRTI2003004.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2003004
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
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The content, data and findings in this article are based on the authors’ research and have been
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
