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Life insurance is one of the most important sectors in India. Insurance infiltration in all over the country is low mainly in rural area. The present study was conducted to identify the customer perception on life insurance policies with reference to service quality. Service quality was analyzed using its dimensions that are reliability, responsiveness, assurance, empathy and tangibles. The main objective of this study is, to study on life insurance policies and to explore customer perception with life insurance policies. Data were collected in convenience sampling method. Research design is descriptive study, statistical tool is simple percentage analysis. Reliability of the respondents are in Madurai district. Future study of this paper will be elaborated.
Keywords:
Life Insurance Policy, Customer Perception, Service Quality Dimensions
Cite Article:
"A study on customer perception towards life insurance policies with reference to rural areas in madurai district", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.6, Issue 3, page no.189 - 194, March-2021, Available :http://www.ijrti.org/papers/IJRTI2103039.pdf
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000205128
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator