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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19455
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
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| Paper Title: | What Makes Indian Consumers to Trust the Faceless? Exploration of Antecedents and Influence of Trust in Indian b2c E-Commerce |
| Authors Name: | Doddahulugappa Goutam |
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IJRTI_183875
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| Published Paper Id: | IJRTI2205147 |
| Published In: | Volume 7 Issue 5, May-2022 |
| DOI: | |
| Abstract: | Trust is one of the most fundamental aspects which play a crucial role before adopting electronic commerce services. Generally, consumers don’t want to provide sensitive information during e-commerce transactions and they are afraid of fraudsters and fake information over online shopping websites. Hence, the main idea of this study is to explore what makes Indian online consumers to trust e-tailers which are faceless? And what is the influence of e-trust? Measurement items for such necessities created in different countries may not be suitable for use in Indian e-commerce. Hence authors have identified five element scales comprising of Website Reputation, Information Quality, and Privacy as precursors of E-Trust and Purchase Intention as outcome variable to validate the measurement items in India context. Study reveals that Website reputation, information quality and privacy are important variables that influences positively on electronic trust and e-trust has strong and positive influence on purchase intention in electronic transactions. Authors have discussed theoretical and managerial implications at the end. |
| Keywords: | E-Retailing, E-Trust, Information Quality, Privacy, Purchase Intention and Website Reputation |
| Cite Article: | "What Makes Indian Consumers to Trust the Faceless? Exploration of Antecedents and Influence of Trust in Indian b2c E-Commerce", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 5, page no.877 - 882, May-2022, Available :http://www.ijrti.org/papers/IJRTI2205147.pdf |
| Downloads: | 000205099 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2205147
Registration ID:183875
Published In: Volume 7 Issue 5, May-2022
DOI (Digital Object Identifier):
Page No: 877 - 882 Country: Belagavi, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2205147 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2205147 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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