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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | CSR Initiatives of Nestle India Limited and Britannia Industries Limited in India: A Comparative Study |
| Authors Name: | Chaudhary Saket Kumar , Dr Ravi Vyas |
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| Author Reg. ID: |
IJRTI_182367
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| Published Paper Id: | IJRTI2206098 |
| Published In: | Volume 7 Issue 6, June-2022 |
| DOI: | |
| Abstract: | Abstract: India has become the first country in the world to make Corporate Social Responsibility (CSR) compulsory for companies. India made it mandatory to spend some portion of the profit on society by making mandated CSR activities through Companies Act, 2013.It had become indispensible step after global economic crisis of 2008. Actually Business operates in society and therefore these two units cannot be separated. Business operates on the resources available in society. India has always seen CSR as philanthropic activities. Various types of daan, dakshina and seva has been in operation in India from centuries for helping underprivileged. Now-a-days responsibility has become a vital issue for corporate house globally.CSR has become a crucial platform on which a strong relationship develops between business and society. Companies in India are working towards rural development and for environmental contribution. This paper tries to explore the various CSR initiatives undertaken by Nestle and Britannia in India. The paper also attempts to analyze the funding made by both companies in different CSR projects. The study used secondary data collected from annual reports of both companies. Both companies have undertaken various CSR activities for contributing to sustainable development of society so that value creating activities could occur between business and society. In fact CSR has become a new global business language where economy and society complement each other. This paper is an effort to compare CSR projects of Nestle and Britannia industry in India. |
| Keywords: | Keywords: Corporate Social Responsibility, CSR Activities, Philanthropic Activities, Rural Development, Environmental Contribution, Annual Reports, Sustainable Development, CSR projects |
| Cite Article: | "CSR Initiatives of Nestle India Limited and Britannia Industries Limited in India: A Comparative Study", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.598 - 603, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206098.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2206098
Registration ID:182367
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier):
Page No: 598 - 603 Country: Indore, Madhya Pradesh, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206098 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206098 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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