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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21523
Article Published : 8515
Total Authors : 22403
Total Reviewer : 805
Total Countries : 158
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Published Paper Details
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| Paper Title: | Impact of Visual Merchandising's on Customer Appeal |
| Authors Name: | Vibhuti Thakur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_182369
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| Published Paper Id: | IJRTI2206148 |
| Published In: | Volume 7 Issue 6, June-2022 |
| DOI: | http://doi.one/10.1729/Journal.44772 |
| Abstract: | The goal of this study is to determine how and to what degree retail shops use visual merchandising to appeal to customers and encourage them to make a purchase. The study was conducted using the survey method, and data were obtained using sampling procedures from identified respondents who were chosen using convenient and judgment approaches. The most crucial conclusions, in light of the project's goals, were that most stores require gorgeous window displays, proper store layout, and appealing visual merchandising themes to draw in current and new customers. It is widely acknowledged that the most important parts of visual merchandising are appropriate lighting and enticing display themes. Visual merchandising is quite effective in turning potential customers into actual customers, according to the findings of the study. Most merchandisers' primary priority is to display the latest trend and best-selling items in display windows, and visual merchandising is quite effective in turning potential customers into actual customers. |
| Keywords: | The store layout, visual merchandising, in-store displays |
| Cite Article: | "Impact of Visual Merchandising's on Customer Appeal", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 6, page no.917 - 922, June-2022, Available :http://www.ijrti.org/papers/IJRTI2206148.pdf |
| Downloads: | 000205179 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2206148
Registration ID:182369
Published In: Volume 7 Issue 6, June-2022
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.44772
Page No: 917 - 922 Country: Thane, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2206148 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2206148 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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