Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
As India is country with majority of people leaving in rural areas. with announcement of digital India program by the government of India, all the sectors operating in the country started adopting technological innovations in their operations. Banking industry was not an exception to this. Digitalization of banking services has reduced the transaction gap and enhanced the availability of financial services to both rural and urban, inspite of the many efforts by the government, banks and Fintech companies, rural population is still hesitate to adopt the digital banking completely. This paper discuss the use pattern, acceptance and issues faced by the rural customers focusing on some emerging trends in rural banking.
"A STUDY ON USE OF DIGITAL BANKING SERVICES BY CONSUMERS IN BANGALORE RURAL DISTRICT", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.7, Issue 8, page no.33 - 37, August-2022, Available :http://www.ijrti.org/papers/IJRTI2208008.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator