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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21609
Article Published : 8531
Total Authors : 22438
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | Marketing, Innovation, and Strategic approaches in India |
| Authors Name: | Anjali Kamboj , Keshav , Sheetal Bajaj , Ajay |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_189790
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| Published Paper Id: | IJRTI2301061 |
| Published In: | Volume 8 Issue 1, January-2022 |
| DOI: | https://doi.org/10.5281/zenodo.11356391 |
| Abstract: | Innovation marketing involves seizing market opportunities and understanding customer needs, gathering feedback during the creation of new products or services, and then effectively promoting them. It ensures alignment between product development and customer desires, not only addressing current needs but also anticipating future ones. Innovative marketing permeates every stage of development, from idea generation to execution, enabling businesses to thrive. For instance, shifts in online shopping and social media dynamics have transformed customer interactions, prompting adaptations across industries like hotels and healthcare. From hotels offering quarantine facilities to medical consultations transitioning online, these examples underscore the diverse avenues of innovation within the Indian market. |
| Keywords: | Marketing, innovation, Strategic approaches, Brand image, Customer needs |
| Cite Article: | "Marketing, Innovation, and Strategic approaches in India", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 1, page no.408 - 411, January-2023, Available :http://www.ijrti.org/papers/IJRTI2301061.pdf |
| Downloads: | 000205374 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2301061
Registration ID:189790
Published In: Volume 8 Issue 1, January-2022
DOI (Digital Object Identifier): https://doi.org/10.5281/zenodo.11356391
Page No: 408 - 411 Country: Abohar, Punjab, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2301061 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2301061 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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