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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21508
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Total Authors : 22399
Total Reviewer : 805
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| Paper Title: | A CONCEPTUAL MODEL FOR USAGE AND PURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS |
| Authors Name: | DR. THIRUMAL AZHAGAN C , SHERLIN SOFIE S |
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| Author Reg. ID: |
IJRTI_185598
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| Published Paper Id: | IJRTI2304071 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | In the modern trend, social media platforms are the new venue for customers to purchase. Customers who have a positive experience in social media purchasing are likely to be satisfied. Customers visiting S-Commerce platforms make purchases based on their purchase intent. The primary objective of this study is to examine the variables that affect consumers' purchase intentions, which include trust, social influences, information quality, financial risk, product-related attributes (price, variety, availability, quality, feature, and reputation), perceived ease and variables related to S-Commerce platform use and engagement. |
| Keywords: | S-Commerce, Social media Platforms, Purchase intention. |
| Cite Article: | "A CONCEPTUAL MODEL FOR USAGE AND PURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.436 - 439, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304071.pdf |
| Downloads: | 000205410 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2304071
Registration ID:185598
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 436 - 439 Country: TIRUCHIRAPPALLI, TAMILNADU, INDIA Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304071 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304071 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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