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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

Issue per Year : 12

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Paper Title: RECENT TRENDS IN DIGITAL BANKING
Authors Name: KARTHICK M , SUBA R , JAYASUBRAMANIAN P
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IJRTI_186130
Published Paper Id: IJRTI2304144
Published In: Volume 8 Issue 4, April-2023
DOI:
Abstract: The primary goal of the study of digital banking is to gauge consumer knowledge of tech products. The demand for anytime, anywhere banking in the current environment necessitates innovative, resilient, secure, optimized, and prepared to fulfil the demands of empowered and tech-savvy clients. Simply switching from traditional banking to the digital realm is digital transformation. It represents a crucial shift in how banks and other financial organisations understand, relate to, and serve their consumers. Due to the development of new technology-based products and services, the banking industry is currently on a new growth trajectory. Digital Banking have effectively leveraged technology and introduced several variants of traditional products and new e-based services. While using ATMs to withdraw cash has grown in popularity, other services like mobile banking and internet banking are not being utilised to their full potential. Customers are still not using the full range of services available in ATMs. This study will undoubtedly assist the bank branches in understanding the degree of client knowledge of technological goods and assisting them in taking the necessary actions to improve. The mainstreaming of the unbanked economy can be accelerated by the rapid adoption of digital banking. The banking sector has grown to incorporate transactions that take place outside of physical locations, such as online and through mobile phones and tablets.
Keywords: Technology Savvy, Digital Transformation, Customer Awareness.
Cite Article: "RECENT TRENDS IN DIGITAL BANKING", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 4, page no.874 - 877, April-2023, Available :http://www.ijrti.org/papers/IJRTI2304144.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2304144
Registration ID:186130
Published In: Volume 8 Issue 4, April-2023
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Page No: 874 - 877
Country: TIRUPUR, TAMILNADU, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2304144
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2304144
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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