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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | Study on Marketing of Insecticides (Ampligo) in Bijnor District of Uttar Pradesh |
| Authors Name: | Sachin Kumar , Jayant Zechariah , Ujjwal Chauhan , Anuj Saini |
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IJRTI_186999
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| Published Paper Id: | IJRTI2306033 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | In today’s competitive world while entering in the market analysis, it is necessary to have good knowledge and the potential of a particular market. It has also prime importance to retain the existing customers apart from attracting new customers for functioning and sustainability of the business. Syngenta India Pvt. Ltd, a leading industry, focused on the quality of products in Agri-inputs business is a niche player in innovative agrochemicals, with strong market share in insecticides, plant growth regulators, herbicides, and other ago chemicals that helps to increase crop quality and crop yield. Agriculture is the main profession of Bijnor district, bounds in Rice, Wheat, Maize, Gram and vegetables. Bijnor district is one of the top Cereal producing districts of state Utter Pradesh. Soil has pH value in range of 5.5 to7.5 at surface. The content of Organic Carbon, Nitrogen and Phosphorus in the soil is low and strategy should be evolved to bring it in high range. Potash content is medium. So, overall soil properties need improvement from point of view of agriculture. The farmers were using wide range products of agrochemicals for Cereal of different company which is easily available in market but farmers prefer only quality product from reputed company. The objective of this research was to study the market preferences for various agrochemicals (Insecticides, fungicides, weedicides) in Cereal, assessment of the dealer’s perception and consumer satisfaction about Syngenta India Pvt. Ltd. products vis a vis other brands and customer behaviour regarding the purchase of agrochemicals by Cereal growers. For research purpose multistage sampling method was used with personnel interviews and questionnaires with farmers. A sample of total 120 farmers and 35 dealers were the selected for to purpose of study. After conducting research, it was found that large no. of farmer purchase cereal agrochemicals products from cooperatives because they provide credit facility. Dealers were keeping branded product for selling. Dealers as well as farmers preferred Syngenta agrochemicals on the basis of quality of the product. Almost all agrochemical companies generated demand from farmers by introducing various schemes, price discount and field demonstration to the farmers. Major agrochemical products of Syngenta India Pvt. Ltd. viz. Ampligo (Insecticide), Alika (Insecticide), Amistar Top (Fungicide), Isabion (PGR), Quantish (PGR), Cultar (PGR) are available in Agricenters and cooperative stores. Ampligo is a popular insecticide product of Syngenta India Pvt. Ltd. Based on above analysis on market functioning and consumer’s buying Behaviour, the company should appoint sales manager and regular promotional activities for improvement of sales of Syngenta Pvt.Ltd.in the studied area. Company should focus on cooperative stores for development of their business as well as increase more contact with farmer through their work force and management strategies. Company should also provide the crop inspection facility to the farmers, because it will be one of the best promotional strategies for brand promotion. |
| Keywords: | Marketing, Ampligo, Insecticides, Syngenta. |
| Cite Article: | "Study on Marketing of Insecticides (Ampligo) in Bijnor District of Uttar Pradesh", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.176 - 180, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306033.pdf |
| Downloads: | 000205133 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2306033
Registration ID:186999
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier):
Page No: 176 - 180 Country: Bijnor, Uttar Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306033 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306033 |
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