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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
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| Paper Title: | Marketing margin, marketing cost, marketing efficiency and price spread analysis on Tobacco. |
| Authors Name: | Dhananjay Yadav , Prof.(Dr.) Ashish S. Noel , Aditya Narayan Arora |
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| Author Reg. ID: |
IJRTI_187248
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| Published Paper Id: | IJRTI2306084 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | A study was conducted to analyze the marketing pattern of Tobacco. It was conducted between various distribution channels of tobacco, in Chunar and Ahrauranagar block in the Mirzapur District of Uttar Pradesh, both primary and secondary data were used in this study, these blocks were selected purposively for this study due to its higher consumption of Tobacco and data was collected using pre tested questionnaires. It was observed, marketing efficiency index of channel I was the most efficient one, this is because channel I involves only few intermediaries and hence, it is the most efficient among the identified channels. Price Paid by consumer for Tobacco was high in channel-III, as compared with channel I and II. |
| Keywords: | Marketing Channel, Marketing Margin, Total Marketing Cost, Marketing Efficiency, Price Spread. |
| Cite Article: | "Marketing margin, marketing cost, marketing efficiency and price spread analysis on Tobacco.", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.537 - 540, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306084.pdf |
| Downloads: | 000205118 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2306084
Registration ID:187248
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier):
Page No: 537 - 540 Country: Varanasi , Uttar Pradesh , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306084 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306084 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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