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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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| Paper Title: | An evaluation of consumer behaviour while purchasing from Amazon of youngsters studying in Kharghar |
| Authors Name: | Vaidehi Patil |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_187296
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| Published Paper Id: | IJRTI2306098 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This research paper aims to evaluate the consumer behavior of young adults studying in Kharghar while purchasing from Amazon, one of the largest e-commerce platforms in the world. The study is significant as it helps in understanding the factors that influence the purchasing decisions of young consumers in the online marketplace, which can be useful for marketers and policymakers. The study was conducted using a survey-based approach. The data was collected using a structured questionnaire that included questions related to their buying behavior, preferences, etc. relating to Amazon. The survey also included questions on their demographics, such as age and gender. With the responses from the survey and obtaining the primary data from the same, the research then aims to analyze the consumer behaviour of the respondents while considering various factors that might affect their purchase decision and purchase patterns. The results of the study revealed several insights into the consumer behavior of young adults in Kharghar while purchasing from Amazon. The findings indicate that the most crucial factors influencing their purchasing decisions are product quality and price. The study also found that convenience and ease of use are critical factors that attract young consumers to Amazon. The availability of multiple payment options, a wide range of products, and easy returns and refunds were cited as factors that make Amazon the preferred choice for online shopping among young consumers. The study also highlights the challenges faced by young consumers while shopping on Amazon, such as the lack of physical interaction with the product and the perceived risk associated with online shopping. However, the study suggests that these challenges can be mitigated through the provision of adequate information, product reviews, and secure payment options. Overall, the study provides valuable insights into the consumer behavior of young adults in Kharghar while purchasing from Amazon. The findings can be useful for marketers and policymakers in developing effective strategies to target young consumers and improve their online shopping experience. |
| Keywords: | Consumer behaviour, customer care experience, purchase frequency, level of difficulty, product category, mode of payment, Amazon |
| Cite Article: | "An evaluation of consumer behaviour while purchasing from Amazon of youngsters studying in Kharghar", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.625 - 639, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306098.pdf |
| Downloads: | 000205152 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2306098
Registration ID:187296
Published In: Volume 8 Issue 6, June-2023
DOI (Digital Object Identifier):
Page No: 625 - 639 Country: Kharghar, Panvel, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306098 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306098 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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