Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study explores effective marketing strategies for early-stage startups, emphasizing the importance of digital marketing, social media, content marketing, email marketing, and influencer partnerships. Given the resource constraints and high uncertainty faced by startups, the research highlights the need for strategic approaches that maximize impact and minimize costs. Key elements include leveraging social media platforms for engagement, employing SEO and content marketing to drive organic traffic, using email marketing for direct customer communication, and partnering with influencers to build brand awareness. The study also underscores the importance of metrics and analytics in evaluating the effectiveness of marketing efforts. By examining case studies and real-world examples, the research provides practical insights and actionable recommendations for startups to enhance their marketing strategies, build brand presence, and drive growth.
Keywords:
Startups , Marketing strategies , Digital marketing , Social media, Content marketing
Cite Article:
"A Study on Marketing Strategies for Early-Stage Startups", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.1131 - 1139, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306169.pdf
Downloads:
000205289
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator