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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: A Study on Marketing Strategies for Early-Stage Startups
Authors Name: Dr. Nishant Dubey
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IJRTI_190274
Published Paper Id: IJRTI2306169
Published In: Volume 8 Issue 6, June-2023
DOI:
Abstract: This study explores effective marketing strategies for early-stage startups, emphasizing the importance of digital marketing, social media, content marketing, email marketing, and influencer partnerships. Given the resource constraints and high uncertainty faced by startups, the research highlights the need for strategic approaches that maximize impact and minimize costs. Key elements include leveraging social media platforms for engagement, employing SEO and content marketing to drive organic traffic, using email marketing for direct customer communication, and partnering with influencers to build brand awareness. The study also underscores the importance of metrics and analytics in evaluating the effectiveness of marketing efforts. By examining case studies and real-world examples, the research provides practical insights and actionable recommendations for startups to enhance their marketing strategies, build brand presence, and drive growth.
Keywords: Startups , Marketing strategies , Digital marketing , Social media, Content marketing
Cite Article: "A Study on Marketing Strategies for Early-Stage Startups", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 6, page no.1131 - 1139, June-2023, Available :http://www.ijrti.org/papers/IJRTI2306169.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2306169
Registration ID:190274
Published In: Volume 8 Issue 6, June-2023
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Page No: 1131 - 1139
Country: -, -, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2306169
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2306169
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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