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The present study entitled "Supply Chain Management of hybrid paddy in Varanasi district of UP" was under taken to study overview, marketing cost, margins and price spread, problems in different supply chains and preferences of farmers in VARANASI OF UP. Combinations of purposive stratified and random sampling technique were used for market functionaries and farmer selection required for the purpose of study. The data for the present study pertained to Agricultural year 2021-2022. Secondary data was collected from secondary sources like marketing committee office, APMC VARANASI, Centre for Monitoring Indian Economy (CMIE), India state etc. The data on family composition, participation of family members in farming activities, input-output coefficients in the production of hybrid paddy, yields, marketing costs, and prices collected from farmers and value addition, market margin and marketing costs were collected from market functionaries using pre tested questionnaires of these purposes.
The data collected was subjected to various analytical tools apart from simple averages. Cost concepts were used to determine cost of market of hybrid paddy, market margin and price spread of hybrid paddy.
Two important Supply chains were identified which operate through APMC Varanasi, Supply chain-l the produce is traded from Producer through Trader, Wholesaler, Retailer, and finally delivered to consumer and Supply chain the produce is traded from Producer, through Trader, Wholesaler, Retailer, and finally delivered to consumer. In both Supply chains price is determined in presence of Commission agents, Producers, and Traders or Processors.
The study on problems associated with marketing of hybrid paddy shows that Cultivation Problem and knowledge barrier are two major problems according to farmers.
Keywords:
Marketing Channel, Marketing of Sugercane, Marketing Efficiency.
Cite Article:
"STUDY ON MARKETING OF SUGERCANE(Co0238) IN BIJNOR DISTRICT OF UTTAR PRADESH", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 7, page no.462 - 473, July-2023, Available :http://www.ijrti.org/papers/IJRTI2307069.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator