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The business landscape has changed as a result of the digital revolution, and businesses now need to adapt and adopt digital technology to compete on a global scale. To navigate the difficulties of conducting business across borders in the digital age, international management in particular must overcome special obstacles. For managing worldwide business and utilizing digital breakthroughs, effective leadership is essential. This study examines the difficulties faced by global management in the digital age and suggests methods for leaders to function well in this fast-paced setting.
A digital strategist, digital innovator, and digital driver all work together to make up an agile leader. A digital strategist stays on top of new trends and technologies, tries them out personally when possible, and looks for ways to use them to transform consumers' experiences and/or company processes. A digital innovator challenges the existing quo and keeps the company moving in the direction of its winning future strategy. Last but not least, a digital driver fosters collaboration among many stakeholders and trust inside the organization to enable quick action. (1).
This study paper seeks to offer insightful analysis and useful suggestions for leaders and organizations looking to succeed in the global marketplace by looking at the difficulties and approaches associated with international management through leadership in the digital era. It highlights the value of strong leadership in utilizing digital technologies and controlling the complexity of global operations.
Artificial intelligence (AI) will have an impact on international trade as well as the type and quality of economic growth. AI, for instance, is likely to quicken the shift to service economies. (2). An hour-long manual process can be completed in a matter of minutes by AI. AI can help employees operate more productively and effectively, which will ultimately result in greater service for their clients. Therefore, the internationalization of a firm will gradually be impacted by international trade. More research is still needed to fully comprehend a leader's involvement in the internationalization of a company in the fast-changing digital environment of today. We wish to provide a road map to scholars and stakeholders.
Keywords:
Leadership in the Digital Era of AI, Internationalization in Digital World, Internationalization and Leadership, Global Firm Management Skills
Cite Article:
"Role of a Leader in Today`s Digital World in the field of Internationalization", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 7, page no.491 - 496, July-2023, Available :http://www.ijrti.org/papers/IJRTI2307072.pdf
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000205081
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator