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The Open Network for Digital Commerce (ONDC) is a private non-profit company established by the Department for Promotion of Industry and Internal Trade (DPIIT) of the Government of India. It is a government-mandated platform that aims to transform the e-commerce landscape in India by enabling both consumers and sellers to engage and trade online regardless of the app or platform they are using. ONDC is expected to bring in new opportunities for micro, small and medium enterprises (MSMEs) and sole proprietors by helping them get on online platforms and compete with larger market players. It will also help to check digital monopolies by creating a more level playing field for all players in the e-commerce ecosystem. To complete this research, a qualitative research design is used. This paper provides a brief overview of ONDC and its potential benefits for consumers, sellers and tech platforms. It also includes a brief data analysis of the digital commerce landscape in India and how the country is progressing in the state of the digital world.
Keywords:
ONDC, Digital commerce, MSMEs, Tech Platform
Cite Article:
"EXPLORING THE FEATURES, BENEFITS AND MECHANISM OF OPEN NETWORK DIGITAL COMMERCE (ONDC)", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 7, page no.506 - 510, July-2023, Available :http://www.ijrti.org/papers/IJRTI2307074.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator