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Women entrepreneurs have made it big in today's business world thanks to their hard work and bravery. Women have gone through an entrepreneurial wave. Women, as housewives, also play an important role in supplementing family income with entrepreneurial activities, either directly related to the household business or as their own activity. Businesses founded by women are diverse in terms of size, industry and level of performance. Women entrepreneurs differ in age, general education, family background, entrepreneurial skills, motivation and management style. As such, female entrepreneurs are not a homogeneous group. It is important to study the levels at which women entrepreneurs differ and how these differences can be used to promote higher levels of entrepreneurship among women. This paper studies the diversity among the women entrepreneurs in Rajasthan. The paper highlights the strategies adopted by women entrepreneurs for the growth and expansion of businesses. Demographically, the extent of diversity was high than on the enterprise level. Women-owned enterprises are small in number, are proprietary, and unstructured. Women entrepreneurs were diverse with respect to entrepreneurial activity as well.
Keywords:
Entrepreneurial Diversity, Strategies, Women Entrepreneurs, Growth and Expansion
Cite Article:
"Women`s Entrepreneurial Diversity in Rajasthan", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.8, Issue 10, page no.755 - 759, October-2023, Available :http://www.ijrti.org/papers/IJRTI2310101.pdf
Downloads:
000205277
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator