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Festivals represent significant sociocultural and economic events in many societies. In Ghana, traditional festivals have evolved to take on more modern dimensions. The Kwahu Easter festival in Ghana's Eastern Region exemplifies these dynamics. Once a religious event, it has become a major tourist attraction driven by secular entertainment activities. This study explored the festival's history, identified its socioeconomic Significance, and examined associated tensions using mixed methods. Qualitative interviews and archival research traced the festival's origins to missionary and colonial-era influences that saw Easter gain prominence over traditional Kwahu practices. Surveys and interviews found the festival holds vital socioeconomic importance for local employment, income, infrastructure, social bonds, cultural identity, and more. However, commercialisation risks eroding the festival's religious and cultural roots. Reconciling competing stakeholder interests around economic benefits versus heritage preservation remains an ongoing challenge in sustainably managing the festival. The study recommends policies to foster more geographically equitable economic gains and balance cultural continuity with modern aspirations through multi-stakeholder coordination. Findings provide insights into navigating festival tourism development with identity and sustainability in Ghana's heritage tourism sector.
"HISTORICAL BACKGROUND AND SOCIOECONOMIC SIGNIFICANCE OF MODERN GHANAIAN FESTIVALS: THE CASE OF KWAHU EASTER", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 1, page no.40 - 48, January-2024, Available :http://www.ijrti.org/papers/IJRTI2401008.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator