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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
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Issue Published : 114
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| Paper Title: | Assessing the Service Quality of Organized Retail Format Using SERVQUAL Model |
| Authors Name: | B. B. Biradar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_188930
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| Published Paper Id: | IJRTI2401046 |
| Published In: | Volume 9 Issue 1, January-2024 |
| DOI: | |
| Abstract: | Service quality in organized retail format plays an important role in satisfying customer. This research paper uses SERVQUAL model to analysis the service quality towards customer satisfaction. The study has considered all the five dimensions of SERVQUAL model for the analysis with 22 items spread with all the five dimension of service quality. The purpose of the study is to know the customer responses towards service quality. The research was carried with the help of SERVQUAL model of questionnaire was randomly distributed to 215 respondents out of which 180 were considered for the study. The analysis of the study reveals the information about the SERVQAL dimensions, among the five dimensions Responsiveness and Empathy are performing low where as the other three are performing high towards service quality. Hence in organized retail format it is important to meet the customer requirements by providing better service quality. |
| Keywords: | SERVQUAL, Service quality, Organized Retail format. |
| Cite Article: | "Assessing the Service Quality of Organized Retail Format Using SERVQUAL Model", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 1, page no.267 - 270, January-2024, Available :http://www.ijrti.org/papers/IJRTI2401046.pdf |
| Downloads: | 000205127 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2401046
Registration ID:188930
Published In: Volume 9 Issue 1, January-2024
DOI (Digital Object Identifier):
Page No: 267 - 270 Country: Dharwad, Karnataka, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2401046 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2401046 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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