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Freight transportation serves the movement of goods from one place to another using vehicles in road traffic. These goods transport vehicles are also an indicator of an area's progress, driving its people's economic activities. This research aims to see how much influence attitudes, knowledge, subjective norms, self-control and interest have on driver behavior. This research was carried out on roads in the Mamminasata area, which passes through Makassar City, Gowa Regency and Maros Regency, with a sample size of 200 respondents. The results of this study show that all variables, namely attitude, knowledge, subjective norms, self-control and interest, influence driver behavior. The variable that has the most influence on behavior is self-control.
Keywords:
Self-Control, Behavior, Rider
Cite Article:
"Behaviour Model of Goods Transport Drivers in the Mamminasata Area, South Sulawesi Province", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 1, page no.738 - 743, January-2024, Available :http://www.ijrti.org/papers/IJRTI2401109.pdf
Downloads:
000205122
ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator