ISSN2456-3315
Impact Factor10.57
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ESTD2016
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Paper Title
A Study on Recent Trends of Soft Drink Industry in Kerala.
Authors
Prashanth ks
Keywords
Soft drinks, market share, customers, trends, reasons
Abstract
Soft drinks are enormously popular beverages consisting primarily of carbonated water sugar and flavourings. Nearly 200nations enjoy the sweet, sparkling soda with an annual consumption of more than 34 billion gallons. Soft drinks is becoming as India’s favourite beverage segment, total revenue of US $9.88bn in 2024 of the total beverage market. The Soft Drinks market is expected to show a volume growth, at home of 2.4% in 2025. The success of the organization is mainly depending on the Satisfaction of customers. This study is undertaken with a view to understand the effectiveness of taste and health provide to the customers with reference. This study helps analyzing about recent trends exist in the market due to change in customers’ preference and to trace out the reasons of the trend.
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How To Cite
"A Study on Recent Trends of Soft Drink Industry in Kerala.", IJRTI - International Journal for Research Trends and Innovation (www.IJRTI.org), ISSN:2456-3315, Vol.9, Issue 6, page no.1 - 5, June-2024, Available :https://ijrti.org/papers/IJRTI2406001.pdf
Issue
Volume 9 Issue 6,
June-2024
Pages : 1 - 5
Other Publication Details
Paper Reg. ID: IJRTI_189962
Published Paper Id: IJRTI2406001
Downloads: 205,616
Research Area: Management
Country: KASARAGOD, KERALA, India
Published Paper PDF: https://ijrti.org/papers/IJRTI2406001
Published Paper URL: https://ijrti.org/viewpaperforall?paper=IJRTI2406001
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ISSN: 2456-3315 | IMPACT FACTOR: 10.57 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 10.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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