Keywords: Pharmaceutical Marketing strategies, physician conduct, public health.
Abstract
Abstract: This research survey Investigate the Pharmaceutical marketing strategies are one of the main reasons that massively influence the physician’s conduct This issue has been hardly explored in very little studies that investigated the impact of pharmaceutical marketing strategies on physician’s conduct in developing countries Objective: This paper aims to explore the impact of pharmaceutical marketing Strategies influence on physician’s conduct. Methods: The convenience sampling method was used to attain the objectives of the study. A self-administrative online questionnaire was used upon receiving ethical approval, verbal consent was also taken from the participant. used to perform statistical analysis. The study proposes a qualitative Research methodology involving a literature review, a survey of the study population, qualitative data analysis, and ethical considerations. According to the survey, it clearly indicates that pharmaceutical marketing strategy impact on physician’s behaviour.
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IJRTI — journal style
"Pharmaceutical marketing strategies influencing physician’s conduct", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.9, Issue 6, page no.647 - 657, June-2024, Available :https://ijrti.org/papers/IJRTI2406094.pdf
APA — 7th edition
Shende, S. B., Kokare, D. R., Bhelonde, A. S., & Dere, V. V. (2024). Pharmaceutical marketing strategies influencing physician’s conduct. International Journal for Research Trends and Innovation, 9(6), 647 - 657. https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094
MLA — 9th edition
Shende, Samiksha Bhashkar, et al. "Pharmaceutical marketing strategies influencing physician’s conduct." International Journal for Research Trends and Innovation, vol. 9, no. 6, 2024, pp. 647 - 657, https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094.
Chicago — 17th, bibliography
Shende, Samiksha Bhashkar, et al. "Pharmaceutical marketing strategies influencing physician’s conduct." International Journal for Research Trends and Innovation 9, no. 6 (2024): 647 - 657. https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094.
Harvard — author–date
Shende, S.B. et al. (2024) 'Pharmaceutical marketing strategies influencing physician’s conduct', International Journal for Research Trends and Innovation, 9(6), pp. 647 - 657. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094
IEEE — numbered reference
S. B. Shende, D. R. Kokare, A. S. Bhelonde and V. V. Dere, "Pharmaceutical marketing strategies influencing physician’s conduct," IJRTI, vol. 9, no. 6, pp. 647 - 657, Jun. 2024.
@article{IJRTI2406094,
author = {Samiksha Bhashkar Shende and Dharati Raju Kokare and Atharva Shrikant Bhelonde and Vaishnavi Vinod Dere},
title = {Pharmaceutical marketing strategies influencing physician’s conduct},
journal = {International Journal for Research Trends and Innovation},
volume = {9},
number = {6},
pages = {647 - 657},
year = {2024},
month = {June},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Shende, Samiksha Bhashkar
AU - Kokare, Dharati Raju
AU - Bhelonde, Atharva Shrikant
AU - Dere, Vaishnavi Vinod
TI - Pharmaceutical marketing strategies influencing physician’s conduct
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 9
IS - 6
PY - 2024
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2406094
SP - 647
EP - 657
ER -
International Journal for Research Trends and InnovationPublished by IJRTI (JW Publication)
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Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.