 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: November 2025
Volume 10 | Issue 11
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 114
Article Submitted : 18913
Article Published : 7922
Total Authors : 20931
Total Reviewer : 760
Total Countries : 143
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | An Analysis of Digital Marketing's Effect on Pune Private University and College Freshmen's Decision to Enrolment |
| Authors Name: | Ajay Kumar Mishra , Dr. Rachna Chaturvedi , Aboli Niphadkar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205348
|
| Published Paper Id: | IJRTI2406101 |
| Published In: | Volume 9 Issue 6, June-2024 |
| DOI: | |
| Abstract: | Over the past decade, there has been a notable increase in the number of governmental and private universities in Pune, Maharashtra, India. To thrive in the face of intense competition, institutions must embrace innovation to maintain their competitive edge. Recognizing the growing significance of digital media as a commercial platform, universities are progressively favoring online marketing channels over conventional methods. Understanding how students utilize digital media, particularly in the context of their college selection process, is a central focus of this research. Higher education institutions (HEIs) require this insight into digital marketing, specifically pertaining to university marketing techniques, to attract and retain high-achieving students. This article aims to investigate the role of digital marketing in the decision-making process of prospective college students. Qualitative methodology was employed in this study, utilizing semi-structured interviews, observation, and documentation as data collection methods. The study primarily focuses on the university's Department of Marketing and Public Relations, which plays a pivotal role in overseeing the university's digital marketing endeavors. The analytical model developed by Creswell was inductively implemented and elucidated using clear and comprehensible language. The findings of the study demonstrate that the utilization of digital media has become a standard practice for enterprises of all sizes, including HEIs. Most students employ social media platforms to conduct research on various college options, thus enabling them to make informed decisions. As a communication tool that incorporates the perspectives and experiences of students and other stakeholders, social media presents an opportunity to rebalance power dynamics within the educational setting. |
| Keywords: | Digital Marketing, Decision-making Process, Student, Higher Education Institutions (HEIs). |
| Cite Article: | "An Analysis of Digital Marketing's Effect on Pune Private University and College Freshmen's Decision to Enrolment", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.9, Issue 6, page no.691-698, June-2024, Available :http://www.ijrti.org/papers/IJRTI2406101.pdf |
| Downloads: | 000174 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2406101
Registration ID:205348
Published In: Volume 9 Issue 6, June-2024
DOI (Digital Object Identifier):
Page No: 691-698 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2406101 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2406101 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2025 - All Rights Reserved - IJRTI | |||