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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21604
Article Published : 8531
Total Authors : 22438
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | Impact of AI among Marketer working capacity: An analytical study |
| Authors Name: | Yash goyal , chitransh Panday |
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| Author Reg. ID: |
IJRTI_201004
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| Published Paper Id: | IJRTI2503003 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | Artificial intelligence (AI) has revolutionized the marketing industry by automating tasks, enhancing decision-making, and improving customer engagement. This study examines the impact of AI on marketers working capacity, exploring both its advantages and associated challenges. AI-driven tools such as predictive analytics, chatbots, and machine learning algorithms have significantly increased efficiency and optimized marketing strategies. However, concerns regarding ethical issues, data privacy, algorithmic biases, and the need for workforce upskilling remain critical challenges in AI adoption. Through a comprehensive review of existing literature, this research highlights the necessity of balancing AI automation with human expertise to ensure ethical and effective implementation. The findings suggest that businesses must develop responsible AI strategies, implement ethical frameworks, and promote interdisciplinary collaboration to maximize AI’s potential while mitigating risks. Future research should focus on emerging AI trends and their long-term implications for marketing. |
| Keywords: | Artificial Intelligence, Marketing, Automation, Decision-Making, Ethical AI. |
| Cite Article: | "Impact of AI among Marketer working capacity: An analytical study", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.a15-a19, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503003.pdf |
| Downloads: | 000604 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503003
Registration ID:201004
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: a15-a19 Country: AGRA, Uttar Pradesh, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503003 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503003 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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