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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: March 2026
Volume 11 | Issue 3
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 118
Article Submitted : 21604
Article Published : 8531
Total Authors : 22438
Total Reviewer : 805
Total Countries : 159
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| Paper Title: | A STUDY ON CONSUMER SATISFACTION TOWARDS NESTLE PRODUCTS |
| Authors Name: | Ms.M.SATHIYA PRIYA , GOKULA KANNAN P |
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IJRTI_201337
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| Published Paper Id: | IJRTI2503111 |
| Published In: | Volume 10 Issue 3, March-2025 |
| DOI: | |
| Abstract: | Consumer satisfaction is a crucial factor in determining the success of any brand, including Nestlé, a global leader in the food and beverage industry. This study aims to analyze consumer satisfaction with Nestlé products by examining factors such as product quality, pricing, brand trust, availability, and customer service. A survey-based research methodology was used to gather data from consumers of various Nestlé products, including dairy, beverages, snacks, and instant foods. The findings suggest that consumers generally perceive Nestlé products as high-quality and trustworthy due to the brand’s strong reputation and consistent product innovation. However, pricing and competition from other brands influence consumer choices. The study also highlights areas for improvement, such as enhancing product variety and addressing healthconscious consumer demands. Understanding consumer preferences and satisfaction levels can help Nestlé refine its marketing strategies and product offerings to maintain customer loyalty. The study concludes that continuous product innovation, competitive pricing, and effective customer engagement are essential for sustaining consumer satisfaction in a dynamic market. |
| Keywords: | Consumer Satisfaction, Nestlé, Product Quality, Brand Loyalty, Customer Preferences, Market Analysis. |
| Cite Article: | "A STUDY ON CONSUMER SATISFACTION TOWARDS NESTLE PRODUCTS", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b79-b86, March-2025, Available :http://www.ijrti.org/papers/IJRTI2503111.pdf |
| Downloads: | 000518 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2503111
Registration ID:201337
Published In: Volume 10 Issue 3, March-2025
DOI (Digital Object Identifier):
Page No: b79-b86 Country: COIMBATORE, TAMIL NADU, INDIA Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2503111 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2503111 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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