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Green innovation has emerged as a crucial factor driving entrepreneurial growth in an era of heightened environmental awareness and regulatory pressures. This paper examines how sustainable practices and green technologies contribute to both profitability and long-term business viability. By analyzing successful case studies and theoretical perspectives, the research highlights the synergies between environmental responsibility and entrepreneurial opportunity. Key challenges, strategies for overcoming barriers, and the role of policy and market dynamics are discussed. The findings underscore the dual benefits of adopting green innovation for entrepreneurs—enhanced competitiveness and alignment with global sustainability goals.
Keywords:
Key Words: Green Innovation, Sustainability, Entrepreneurial Growth, Profitability
Cite Article:
"Green Innovation As A Driver Of Entrepreneurial Growth: Exploring The Nexus Of Sustainability And Profitability", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.b189-b199, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504124.pdf
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ISSN:
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator