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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19463
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Total Authors : 21252
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| Paper Title: | Socio-Economic and e-Marketing Determinants of Online Consumer Behavior in India |
| Authors Name: | Anusha Suhail , Asif Ali Syed |
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IJRTI_202516
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| Published Paper Id: | IJRTI2504183 |
| Published In: | Volume 10 Issue 4, April-2025 |
| DOI: | |
| Abstract: | This conceptual paper explores the socio-economic factors influencing online shopping behavior in India through the lens of Schiffman and Kanuk’s consumer behavior model. As internet penetration and smartphone usage continue to rise, India’s online retail landscape is undergoing rapid transformation. However, this growth is moderated by unique challenges such as income disparities, digital literacy gaps, and cultural diversity. The study examines how social influences, economic status, and consumer decision-making processes collectively shape online consumer behavior. Drawing from existing literature, it identifies key variables like peer influence, family dynamics, income levels, and technological familiarity that affect e-commerce engagement. The proposed framework offers insights for marketers to design inclusive and targeted strategies that align with the diverse Indian consumer base. The paper concludes with recommendations for future research to empirically validate the model and integrate emerging variables such as trust, convenience, and mobile usability. |
| Keywords: | Online Shopping, Consumer Behavior, Socio-economic factors, Digital Literacy, India, Schiffman and Kanuk model, e-Commerce strategy |
| Cite Article: | "Socio-Economic and e-Marketing Determinants of Online Consumer Behavior in India", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.b671-b676, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504183.pdf |
| Downloads: | 000370 |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2504183
Registration ID:202516
Published In: Volume 10 Issue 4, April-2025
DOI (Digital Object Identifier):
Page No: b671-b676 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2504183 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2504183 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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