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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: December 2025
Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19459
Article Published : 8041
Total Authors : 21252
Total Reviewer : 769
Total Countries : 145
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Published Paper Details
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| Paper Title: | The Effect Of Social Media |
| Authors Name: | Nikita Sham Gurav , Ashwini Bapurao Pawar |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_202662
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| Published Paper Id: | IJRTI2504218 |
| Published In: | Volume 10 Issue 4, April-2025 |
| DOI: | |
| Abstract: | Abstract Social media influencers play a pivotal role in shaping consumer perceptions and driving purchasing behavior. This research investigates the impact of Instagram influencers on consumer buying decisions in fashion, technology, and beauty industries through the lens of Machine Learning. The study applies Natural Language Processing (NLP) for sentiment analysis, supervised learning for engagement prediction, and clustering algorithms for consumer segmentation. By analyzing real user interactions such as comments, likes, and shares on influencer posts, the research aims to uncover key behavioral patterns. The findings will offer valuable insights for brands to tailor influencer strategies and enhance campaign effectiveness using AI-driven methods. |
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| Cite Article: | "The Effect Of Social Media", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 4, page no.b947-b951, April-2025, Available :http://www.ijrti.org/papers/IJRTI2504218.pdf |
| Downloads: | 000323 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2504218
Registration ID:202662
Published In: Volume 10 Issue 4, April-2025
DOI (Digital Object Identifier):
Page No: b947-b951 Country: Navi Mumbai, Maharashtra, India, Maharashtra, India Research Area: Computer Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2504218 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2504218 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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