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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14

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Paper Title: Consumers Satisfaction towards Cold-Pressed Oil in Coimbatore City
Authors Name: Dr.K.Gokila , Ms.M.Shalini , Ms.T.Divya Bharathi
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IJRTI_205828
Published Paper Id: IJRTI2508104
Published In: Volume 10 Issue 8, August-2025
DOI:
Abstract: Cold-pressed oil is oil that retains its biological properties, such as the nutritive and medicinal values of seed. In antiquity, all oils were cold-pressed, and therefore they were always considered very valuable food and had medicinal uses. Oil is an important factor for health as it contains antioxidants, nutritive value, etc. However, refined edible oil loses its natural inflammatory properties due to a high heating process during extraction. Long-term additions of chemicals such as sulfur, paraffin wax, and preservatives to the oil take place. Consuming excess refined oil can lead to poor health conditions by increasing bad cholesterol and negatively affecting the immune system. From this perspective, people are increasingly gravitating toward cold-pressed edible oil due to its natural nutritional value and ability. The study portrayed consumer satisfaction with cold-pressed oil. The study covers the factors influencing the consumers to shift towards cold pressed oil and the source of awareness about the nature of cold pressed oil. This also covers awareness level about the benefits of cold pressed oil and the factors influencing preference of cold pressed oil. This study attempted to find out the consumers satisfaction towards cold pressed oil. Both primary data and secondary data have been used in the study. The study is mainly based on primary data. The questionnaire method was adopted to collect the required data. The secondary data have been collected from journals, magazines and websites. The study covers the area of Coimbatore city. A sample of 120 respondents from Coimbatore city has been chosen by adopting convenient sampling technique. The following statistical tools used to analyze the data are Percentage analysis, ANOVA and t-test.
Keywords: ANOVA, Cold-Pressed Oil, Percentage Analysis, Satisfaction
Cite Article: "Consumers Satisfaction towards Cold-Pressed Oil in Coimbatore City", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.b22-b25, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508104.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2508104
Registration ID:205828
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: b22-b25
Country: Tiruppur, Tamilnadu, India
Research Area: Commerce
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508104
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508104
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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