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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Volume 10 | Issue 12
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 10
Issue Published : 115
Article Submitted : 19457
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Total Authors : 21252
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| Paper Title: | Decoding User Intent and Leveraging Micro-Moments for Effective Digital Marketing Strategies |
| Authors Name: | HIBA KHAN |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_205972
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| Published Paper Id: | IJRTI2508149 |
| Published In: | Volume 10 Issue 8, August-2025 |
| DOI: | |
| Abstract: | In the rapidly evolving landscape of digital marketing, understanding user intent and micro-moments has become critical for brands seeking to engage consumers effectively. User intent refers to the underlying purpose behind a consumer's online action, while micro-moments represent the brief but decisive instances where consumers turn to their devices to act on a need. This paper explores the importance of user intent in digital marketing, different types of user intent, the concept and types of micro-moments, their significance in marketing, and the relationship between user intent and micro-moments. Furthermore, it examines the role of mobile devices in these interactions, provides actionable tips for leveraging micro-moments for business growth, and suggests strategies to align marketing efforts with user intent. Real-world examples illustrate the concepts to offer a practical perspective for businesses aiming to succeed in a mobile-first era. |
| Keywords: | User intent, Micro-moments, Digital marketing, Mobile marketing, Consumer behavior. |
| Cite Article: | "Decoding User Intent and Leveraging Micro-Moments for Effective Digital Marketing Strategies", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 8, page no.b373-b376, August-2025, Available :http://www.ijrti.org/papers/IJRTI2508149.pdf |
| Downloads: | 000329 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2508149
Registration ID:205972
Published In: Volume 10 Issue 8, August-2025
DOI (Digital Object Identifier):
Page No: b373-b376 Country: Aligarh, Uttar Pradesh, India Research Area: Computer Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2508149 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2508149 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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