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This study examines the digital transformation journey of Emirates Airways, focusing on its strategic adaptation to emerging technologies and evolving industry dynamics. Using the McKinsey 7S framework and Amit and Zott’s NICE framework, the report evaluates how Emirates has leveraged digital tools to enhance operations, customer experience, and organizational agility. The analysis highlights the ethical, social, and behavioural implications of technology integration, including data privacy, workforce reskilling, and employee well-being. Challenges such as regulatory uncertainty in cryptocurrency adoption and concerns around job security are identified, while opportunities are recognized in the adoption of AI co-pilots and virtual reality training programs. Strategic recommendations emphasize the diversification of digital currencies, robust compliance mechanisms, and the development of user-friendly digital solutions. The findings conclude that Emirates Airways’ proactive digital strategies not only strengthen its competitive position in global aviation but also provide a roadmap for responsible and sustainable technology adoption.
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"The Digital Transformation Journey of Emirates Airways Business Models-Ethical Implications and Future Prospects", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 9, page no.a345-a358, September-2025, Available :http://www.ijrti.org/papers/IJRTI2509044.pdf
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator