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Impact Factor : 8.14

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Paper Title: Investment Related Contents in Digital Media: A Review of Three Leading Business News Websites
Authors Name: Ashutosh Ojha , Dr Gaurav
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IJRTI_208124
Published Paper Id: IJRTI2511186
Published In: Volume 10 Issue 11, November-2025
DOI:
Abstract: When we talk about information related to investments, new investment schemes, and creating awareness around them, digital news media has emerged as a significant medium. In this era of digital revolution, there are so many media available to access information. Despite this, mainstream digital media continues to hold a special place in terms of relevance, authenticity, and influence. It is notable that the country’s leading business news digital platforms regularly publish updates on various investment options such as the stock market, mutual funds, banks, and post office schemes, etc. These platforms provide daily coverage on how to invest, associated risks, rules and regulations, and emerging trends in the investment world. This study reviewed the investment-related coverage on three prominent business news websites- The Economic Times, Moneycontrol, and Business Standard. The findings suggest that digital media, to a large extent, offers comprehensive information on nearly every aspect of investing. For investors- especially young ones- this serves as a reliable and structured source for understanding investment options, methods, and best practices in detail. As for the research gap, this study focused on only three digital publishers. While these platforms operate at a national level and have substantial reach across various market segments in India, there are many other national-level digital publishers that could also be explored. Including them in future research could lead to broader and more accurate insights. For new researchers, it is recommended that future studies expand the scope to include more national digital news publishers and analyse the patterns and coverage of investment-related news across these platforms. Additionally, researchers may also explore investment-related content published digitally on fintech platforms, beyond just the mainstream media websites.
Keywords: Digital Media, Investment News, Online Investment Content, Business News Websites, Investment Awareness
Cite Article: "Investment Related Contents in Digital Media: A Review of Three Leading Business News Websites", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 11, page no.b771-b778, November-2025, Available :http://www.ijrti.org/papers/IJRTI2511186.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2511186
Registration ID:208124
Published In: Volume 10 Issue 11, November-2025
DOI (Digital Object Identifier):
Page No: b771-b778
Country: Gautam Buddha Nagar, Uttar Pradesh, India
Research Area: Other
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2511186
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2511186
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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