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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21318
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
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| Paper Title: | From One Percent to Victory: A Study on Social Media Marketing in Zohran's Mayoral Campaign |
| Authors Name: | Aryan Nair |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_208693
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| Published Paper Id: | IJRTI2512121 |
| Published In: | Volume 10 Issue 12, December-2025 |
| DOI: | |
| Abstract: | This study explores the role of social media marketing in the surprising or unexpected win of young New York city mayor elect Zohran Mamdani. In the beginning which seemed impossible to achieve with less than 2 percent polling support, Zohran’s strategy of using social media campaign and engagements to become more visible in New York which eventually led to getting him attention all over the globe. Through a qualitative study supported by quantitative analysis of social media engagement and public interest trends. This paper examines marketing principles audience segmentation and community driven messaging applied in a political setting. This research focuses on the effects of social media engagement and trends which also leads to a positive volunteer turnout between digital marketing actions and campaign momentum. |
| Keywords: | voter mobilization, digital engagement, political campaigning. |
| Cite Article: | "From One Percent to Victory: A Study on Social Media Marketing in Zohran's Mayoral Campaign", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.b182-b186, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512121.pdf |
| Downloads: | 000146 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2512121
Registration ID:208693
Published In: Volume 10 Issue 12, December-2025
DOI (Digital Object Identifier):
Page No: b182-b186 Country: bengaluru,addigenhalli, yelhanka , Karnataka , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2512121 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2512121 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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