 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: February 2026
Volume 11 | Issue 2
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
Article Submitted : 21318
Article Published : 8476
Total Authors : 22301
Total Reviewer : 802
Total Countries : 156
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | AI, Capitalism, and Media Consumption: A Marxist Critique of Algorithmic Content Distribution in India |
| Authors Name: | Sumana Mitra , Dr. Abhishek Das |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_208185
|
| Published Paper Id: | IJRTI2512150 |
| Published In: | Volume 10 Issue 12, December-2025 |
| DOI: | |
| Abstract: | In the contemporary digital landscape, artificial intelligence (AI) has become an integral force shaping media consumption patterns. This study critically examines the intersection of AI, capitalism, and media consumption in India through the lens of Marxist Media Theory, particularly the Critical Political Economy of AI. By employing a qualitative research methodology and discourse analysis method, this research explores how algorithmic content distribution perpetuates capitalist ideologies, reinforces class hierarchies, and commodifies user attention. The study systematically reviews existing literature, identifies research gaps, and investigates how AI-driven platforms operate within a capitalist framework to maximize profit while subtly influencing public discourse. The discourse analysis method is applied to assess the narratives embedded within algorithmic recommendations, advertising models, and digital labour exploitation. The findings indicate that AI-driven media landscapes create an illusion of choice while ultimately reinforcing corporate control over information dissemination. This research contributes to the broader discourse on AI ethics, digital capitalism, and media consumption in postcolonial India by highlighting the socio-economic implications of algorithmic governance. The study concludes with a discussion on the ethical concerns of AI-driven media ecosystems and offers recommendations for policy reforms that prioritize digital equity and user autonomy. |
| Keywords: | AI, Capitalism, Media Consumption, Algorithmic Content, Marxist Media Theory |
| Cite Article: | "AI, Capitalism, and Media Consumption: A Marxist Critique of Algorithmic Content Distribution in India", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.10, Issue 12, page no.b411-b418, December-2025, Available :http://www.ijrti.org/papers/IJRTI2512150.pdf |
| Downloads: | 000135 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2512150
Registration ID:208185
Published In: Volume 10 Issue 12, December-2025
DOI (Digital Object Identifier):
Page No: b411-b418 Country: -, -, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2512150 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2512150 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||