ISSN2456-3315
Impact Factor10.57
UGC CAREApproved
Low Cost₹599 / $45
CrossRefDOI
ESTD2016
Peer ReviewTransparent
AccessOpen
Submission: Always Open
Paper Title
Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis
Authors
Aaditya Mehta , Karishma Soni , Ayushi Gadodiya , Adarsh Jha , Diksha Kashyap
Keywords
Abstract
This paper examines marketer readiness for AI governance, data protection regulations, and compliance challenges under frameworks such as the Digital Personal Data Protection Act (DPDPA), the General Data Protection Regulation (GDPR), and the California Privacy Rights Act (CPRA). It synthesizes regulatory analysis, organizational readiness findings, technical challenges, and strategic recommendations affecting marketing technology and campaign architecture. The study analyzes regulatory obligations, enforcement actions, biases in AI-driven marketing systems, consent-first campaign architecture, and the strategic transition toward privacy-centric marketing. The findings highlight significant governance gaps, limited technical preparedness, and emerging risks arising from AI adoption without adequate controls. The paper concludes with a structured compliance roadmap and implications for marketers, policymakers, and technology vendors.
Full Paper, Downloads & Preview
How To Cite
Choose the style your journal or department asks for, then copy it. Every version below is generated from this paper's own record.
IJRTI — journal style
"Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis", IJRTI - International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.10, Issue 12, page no.b419-b461, December-2025, Available :https://ijrti.org/papers/IJRTI2512151.pdf
APA — 7th edition
Mehta, A., Soni, K., Gadodiya, A., Jha, A., & Kashyap, D. (2025). Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis. International Journal for Research Trends and Innovation, 10(12), b419-b461. https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151
MLA — 9th edition
Mehta, Aaditya, et al. "Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis." International Journal for Research Trends and Innovation, vol. 10, no. 12, 2025, pp. b419-b461, https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151.
Chicago — 17th, bibliography
Mehta, Aaditya, et al. "Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis." International Journal for Research Trends and Innovation 10, no. 12 (2025): b419-b461. https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151.
Harvard — author–date
Mehta, A. et al. (2025) 'Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis', International Journal for Research Trends and Innovation, 10(12), pp. b419-b461. Available at: https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151
IEEE — numbered reference
A. Mehta, K. Soni, A. Gadodiya, A. Jha and D. Kashyap, "Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis," IJRTI, vol. 10, no. 12, pp. b419-b461, Dec. 2025.
Vancouver — biomedical
Mehta A, Soni K, Gadodiya A, Jha A, Kashyap D. Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis. IJRTI. 2025 Dec;10(12):b419-b461.
AMA — 11th edition
Mehta A, Soni K, Gadodiya A, Jha A, Kashyap D. Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis. IJRTI. 2025;10(12):b419-b461. Accessed at https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151
BibTeX — Zotero, Mendeley, LaTeX
@article{IJRTI2512151,
author = {Aaditya Mehta and Karishma Soni and Ayushi Gadodiya and Adarsh Jha and Diksha Kashyap},
title = {Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis},
journal = {International Journal for Research Trends and Innovation},
volume = {10},
number = {12},
pages = {b419-b461},
year = {2025},
month = {December},
issn = {2456-3315},
url = {https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151}
}
RIS — EndNote, RefWorks
TY - JOUR
AU - Mehta, Aaditya
AU - Soni, Karishma
AU - Gadodiya, Ayushi
AU - Jha, Adarsh
AU - Kashyap, Diksha
TI - Marketer Readiness for Upcoming AI and Data Protection Regulations and Their Impact on Campaign Design: A Comprehensive Research Analysis
T2 - International Journal for Research Trends and Innovation
JA - IJRTI
VL - 10
IS - 12
PY - 2025
SN - 2456-3315
UR - https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151
SP - b419-b461
ER -
Issue
Volume 10 Issue 12,
December-2025
Pages : b419-b461
Other Publication Details
Paper Reg. ID
IJRTI_208901
Published Paper ID
IJRTI2512151
Downloads
205,641
Research Area
Management
Country
Jodhpur, Rajasthan, India
Published
December 2025
Published Paper PDF
https://ijrti.org/papers/IJRTI2512151.pdf
Published Paper URL
https://ijrti.org/viewpaperforall.php?paper=IJRTI2512151
About Publisher
International Journal for Research Trends and Innovation
Published by IJRTI (JW Publication)
2456-3315
ISSN
10.57
Impact Factor
2016
ESTD Year
Open
Access
Impact Factor 10.57 calculated by Google Scholar and Semantic Scholar.
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 10.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
UGC CARE Approved Journal — Transparent Peer-reviewed journal aligned with UGC’s 2025 suggestive parameters, with CrossRef DOI registration and Scopus Standard metadata on every published paper.
Licence
© 2025 — Authors hold the copyright of this article.
This work is licensed under a
Creative Commons Attribution 4.0 International License
and The Open Definition.
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0),
which permits unrestricted use, distribution and reproduction in any medium, provided the original author and source are credited.
Disclaimer:
The content, data and findings in this article are based on the authors’ research and have been
peer-reviewed for academic purposes only. Readers are advised to verify all information before practical
or commercial use. The journal and its editorial board are not liable for any errors, losses or
consequences arising from its use.
Declarations
Funding
No external funding was received for this study.
Conflict of Interest
The authors declare that they have no conflict of interest.
Acknowledgements
The authors would like to thank the reviewers and the editorial board of International Journal for Research Trends and Innovation for their careful reading and constructive comments, and all colleagues who supported the preparation of this manuscript.
