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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: February 2026
Volume 11 | Issue 2
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 117
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| Paper Title: | Evaluating the Influence of Leadership on Employer Branding in select IT companies in Chennai city |
| Authors Name: | Dr S Rukmani |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_209309
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| Published Paper Id: | IJRTI2601087 |
| Published In: | Volume 11 Issue 1, January-2026 |
| DOI: | https://doi.org/10.56975/ijrti.v11i1.209309 |
| Abstract: | Increasing globalization, technological advancements and a shift in demographics have contributed to an increasingly changing and challenging labour market. In such a scenario where the labour market is marred by talent shortages, the employer brand allows employers to differentiate themselves and cut through the competitive clutter so that they can attract and retain the services of high value talented employees. Among the various dimensions of employer branding, leadership has emerged as a critical factor influencing employee perceptions and organizational attractiveness. This study examines IT employees’ perceptions of workplace diversity as a construct of employer branding and analyses the relationship between employees’ demographic profiles and their perceptions of diversity. Primary data were collected from 600 employees working in the top 20 IT companies ranked by NASSCOM using a structured questionnaire. Judgement sampling was adopted, and statistical tools such as percentage analysis, t-tests, and ANOVA were employed for data analysis. The findings reveal that IT employees exhibit a moderate level of satisfaction with leadership. While no significant differences were found across gender, age, job type and years of experience in the field, significant variations in perceptions of leadership were observed across marital status, educational qualification, designation, experience within the organisation, and income levels. The study highlights that employer branding is a dynamic, complex and ongoing process and leadership plays a crucial role in building the employer brand and sustain it in the years to come. |
| Keywords: | Employer Branding, Leadership, IT Companies, IT employees |
| Cite Article: | "Evaluating the Influence of Leadership on Employer Branding in select IT companies in Chennai city", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2455-2631, Vol.11, Issue 1, page no.a596-a600, January-2026, Available :http://www.ijrti.org/papers/IJRTI2601087.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2601087
Registration ID:209309
Published In: Volume 11 Issue 1, January-2026
DOI (Digital Object Identifier): https://doi.org/10.56975/ijrti.v11i1.209309
Page No: a596-a600 Country: Mahalingapuram , Chennai , India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2601087 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2601087 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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