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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 22653
Article Published : 8822
Total Authors : 23281
Total Reviewer : 825
Total Countries : 161
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Published Paper Details
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| Paper Title: | The Impact of Instagram Reels on the Travel Choices of Generation Z Travelers |
| Authors Name: | Dr. Shilpa Mary T , Arka Patra , Ansh Pradhan , Anshuman Bazaz , Hemanshu Rai |
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| Author Reg. ID: |
IJRTI_209767
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| Published Paper Id: | IJRTI2602061 |
| Published In: | Volume 11 Issue 2, February-2026 |
| DOI: | |
| Abstract: | The rapid growth of short-form video content has transformed how young consumers discover, evaluate, and choose travel destinations. Among these platforms, Instagram Reels has emerged as a powerful influence on Generation Z (Gen Z), a demographic known for its digital nativity and visual consumption habits. This research paper examines how Instagram Reels affects the travel-related decision-making of Gen Z travelers. Using secondary data analysis and behavioral observation from existing studies, the paper explores factors such as visual appeal, influencer credibility, emotional engagement, and algorithm-driven content exposure. The findings suggest that Instagram Reels significantly shapes destination awareness, travel motivation, and itinerary planning among Gen Z users. However, the study also highlights risks such as unrealistic expectations and over-tourism. The paper concludes by discussing implications for tourism marketers and future research directions. Keywords: Instagram Reels, Generation Z, travel behavior, social media marketing, tourism decisions |
| Keywords: | Instagram Reels, Generation Z, Travel Decision-Making, Social Media Influence, Digital Tourism Marketing |
| Cite Article: | "The Impact of Instagram Reels on the Travel Choices of Generation Z Travelers", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.a454-a456, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602061.pdf |
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| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602061
Registration ID:209767
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: a454-a456 Country: Bangalore, Karnataka, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602061 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602061 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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