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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
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| Paper Title: | Kautilya’s Arthashastra and Modern Political Communication: Strategic Messaging Then and Now |
| Authors Name: | Vunnam sathvik raj , Gona sankalp , Amara pavithra , Amara Revathi , Guided by Dr. K. Meena Rani |
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IJRTI_209686
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| Published Paper Id: | IJRTI2602101 |
| Published In: | Volume 11 Issue 2, February-2026 |
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| Abstract: | India of the past was endowed with a brilliant appreciation for matters of governance, diplomacy and political communication as portrayed in Kautilya’s Arthashastra. Composed approximately 4th century BCE, the Arthashastra is a treatise of systematic doctrine with a scope for general aspects of ethics, economics and politic as well as ways in which the state should conduct it's affairs. and many of these concepts are nearly identical to similar theories developed recently regarding political communication, media and strategic messaging in today’s democracies and autocracies. Current Study: It’s try to focus the comparative analysis between the communication strategies found in Kautilya’s Arthashastra and today political communication in practice. Through exploring themes of espionage, information management, narrative control, public persuasion and leadership image manufacturing the thesis indicates there is more in common between ancient political philosophy and mass communication theories than initially meets the eye. Combining political science, media studies, and historical analysis this article illustrates that strategic political communication is not something post-modern but a timeless utility of power.This study connects classical political wisdom with contemporary communication practices, demonstrating how ancient Indian political philosophy informs modern governance and media-driven politics |
| Keywords: | Kautilya, Arthashastra, Political Communication, Strategic Messaging, Propaganda, Espionage, Public Opinion, Media Studies, Indian Political Thought, Governance |
| Cite Article: | "Kautilya’s Arthashastra and Modern Political Communication: Strategic Messaging Then and Now", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.b1-b5, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602101.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2602101
Registration ID:209686
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: b1-b5 Country: Secunderabad, Telangana, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602101 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602101 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
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