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Impact Factor : 8.14

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Paper Title: Digital Platforms And Reshaping Of Tourism Marketing
Authors Name: Shilpa Mary T , Karan , Ashwini , Snehitha , Abhishek
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IJRTI_210055
Published Paper Id: IJRTI2602129
Published In: Volume 11 Issue 2, February-2026
DOI:
Abstract: When was the last time you actually booked a trip? Most people now would admit they didn't go straight to a booking website. Instead, they found themselves scrolling through Instagram, falling down a rabbit hole of TikTok travel videos, maybe reading comments from strangers who'd been there, until suddenly they'd decided on a destination without really planning to. That's become the normal way of doing things. This paper tries to understand why that shift happened and what it actually means for how tourism gets marketed, rather than just saying "social media is important." It looks at data showing that large numbers of travelers rely on Instagram and TikTok when deciding where to go. Some of these platforms get engagement rates that genuinely outperform traditional marketing channels, which is worth paying attention to. But the argument here isn't that every viral post leads to a booking. Instead, it examines how authentic-looking content, recommendations from people travelers trust, and strong visual storytelling work together to shape actual travel choices. For BBA students thinking about marketing careers, this topic matters more than you might think at first. It's increasingly part of what employers expect you to understand when you start internships or job interviews in tourism, hospitality, or digital marketing. There's a tension worth noting though: the advice to "use influencers and user-generated content" sounds straightforward until you actually try to apply it well. It requires judgment about your audience, ethics in partnerships, and thinking carefully about long-term brand trust. The core argument of this paper is that professionals who learn to use social media thoughtfully, rather than just loudly, will do better work connecting travelers with experiences that matter to them.
Keywords: Digital Marketing, Destination Branding, Travel Decision-Making, Content Strategy, Platform Analysis, Influencer Marketing, User-Generated Content
Cite Article: "Digital Platforms And Reshaping Of Tourism Marketing ", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 2, page no.b227-b234, February-2026, Available :http://www.ijrti.org/papers/IJRTI2602129.pdf
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ISSN: 2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID: IJRTI2602129
Registration ID:210055
Published In: Volume 11 Issue 2, February-2026
DOI (Digital Object Identifier):
Page No: b227-b234
Country: Bangalore , Karnataka , India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2602129
Published Paper PDF: https://www.ijrti.org/papers/IJRTI2602129
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED, Journal Starting Year (ESTD) : 2016

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