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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: April 2026
Volume 11 | Issue 4
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 119
Article Submitted : 23423
Article Published : 9054
Total Authors : 24024
Total Reviewer : 831
Total Countries : 162
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| Paper Title: | Determinants of Purchase Behaviour among Gen Z Consumers in the Grooming Products Market |
| Authors Name: | Eben George Varghese , Dr . Suresh Rajan S.G |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_210825
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| Published Paper Id: | IJRTI2603165 |
| Published In: | Volume 11 Issue 3, March-2026 |
| DOI: | |
| Abstract: | This study examines the determinants of purchase behaviour among Gen Z consumers in the grooming products market. The findings reveal that Gen Z purchase behaviour is primarily influenced by three major factors identified through factor analysis: Self-Expression and Personal Care & Hygiene, Curiosity and Experimentation, and Trend Following. Among these, self-expression and personal care emerged as the most influential factor, explaining the highest proportion of variance. The study highlights that Gen Z consumers perceive grooming products not only as personal care essentials but also as tools for identity expression, exploration of new products, and alignment with social media-driven trends. |
| Keywords: | Purchase behaviour, Gen Z, Grooming Products |
| Cite Article: | "Determinants of Purchase Behaviour among Gen Z Consumers in the Grooming Products Market", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 3, page no.b576-b580, March-2026, Available :http://www.ijrti.org/papers/IJRTI2603165.pdf |
| Downloads: | 00096 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2603165
Registration ID:210825
Published In: Volume 11 Issue 3, March-2026
DOI (Digital Object Identifier):
Page No: b576-b580 Country: Villianur , Puducherry , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2603165 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2603165 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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