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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: June 2026
Volume 11 | Issue 6
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Impact Factor : 8.14
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Issue Published : 121
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| Paper Title: | Influence of Food Hygiene Perception, Price Fairness, and Vendor Trust on Purchase Intention Towards Indian Street Food |
| Authors Name: | Christ Manisha B M , Shwetha Chandrasekaran , Rithanya M , Jan Merlyn Trina , Preyankaa |
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IJRTI_212212
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| Published Paper Id: | IJRTI2605026 |
| Published In: | Volume 11 Issue 5, May-2026 |
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| Abstract: | The Indian street food sector represents a vast informal economy consumed by millions daily, yet little primary evidence exists on what drives purchase decisions in this context. This study investigates how food hygiene perception, price fairness, and vendor trust—alongside health consciousness as an additional predictor—influence consumers' intention to purchase Indian street food. A quantitative descriptive cross-sectional study was conducted using a structured Likert-scale questionnaire (40 items across five constructs) administered online in March 2026. A total of 113 complete responses were retained. All five scales achieved acceptable internal consistency (α = 0.750–0.881). Food hygiene perception was the strongest predictor of purchase intention (r = 0.508; β = 0.306), followed by price fairness (r = 0.413; β = 0.195), health consciousness (r = 0.343; β = 0.195), and vendor trust (r = 0.464; β = 0.130). The four-predictor regression model explained 38.6% of the variance in purchase intention (R² = 0.386). Perceived hygiene is the single most powerful determinant of street food purchase intention. Vendors and regulators should prioritise visible, observable hygiene practices. |
| Keywords: | food hygiene perception; purchase intention; price fairness; vendor trust; health consciousness; Indian street food |
| Cite Article: | "Influence of Food Hygiene Perception, Price Fairness, and Vendor Trust on Purchase Intention Towards Indian Street Food", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 5, page no.a227-a232, May-2026, Available :http://www.ijrti.org/papers/IJRTI2605026.pdf |
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2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2605026
Registration ID:212212
Published In: Volume 11 Issue 5, May-2026
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Page No: a227-a232 Country: Chennai, TamilNadu, India Research Area: Health Science Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2605026 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2605026 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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