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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
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Issue: June 2026
Volume 11 | Issue 6
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 121
Article Submitted : 24719
Article Published : 9358
Total Authors : 24865
Total Reviewer : 861
Total Countries : 169
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| Paper Title: | Customer Relationship Management Model for small business |
| Authors Name: | P.Renugadevi , A.Ammu , S.Bhavadharani , J.Mahalakshmi , M.Suji |
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| Author Reg. ID: |
IJRTI_212291
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| Published Paper Id: | IJRTI2605031 |
| Published In: | Volume 11 Issue 5, May-2026 |
| DOI: | |
| Abstract: | The Small businesses operate in highly competitive markets where customer expectations continue to evolve rapidly. Customer data is generated from multiple channels, including websites, social media, emails, and in-store interactions. Despite this, many small enterprises still depend on manual processes or basic CRM systems, limiting their ability to analyse customer behaviour effectively. Traditional CRM systems primarily respond to past events rather than predicting future actions. This reactive nature often leads to missed opportunities, delayed responses, and increased customer churn. Additionally, the growing volume of data makes manual management inefficient and error-prone. To address these challenges, there is a need for intelligent CRM systems that can process data in real time, predict customer behaviour, and automate engagement strategies. This research focuses on developing an AI-driven CRM model tailored to the needs of small businesses. |
| Keywords: | Keywords—CRM, Small Businesses, Predictive Analytics, Automation, Machine Learning , Customer Retention |
| Cite Article: | "Customer Relationship Management Model for small business", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 5, page no.a259-a263, May-2026, Available :http://www.ijrti.org/papers/IJRTI2605031.pdf |
| Downloads: | 000205558 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2605031
Registration ID:212291
Published In: Volume 11 Issue 5, May-2026
DOI (Digital Object Identifier):
Page No: a259-a263 Country: Villupuram, Tamilnadu, India Research Area: Information Technology Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2605031 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2605031 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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