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International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Issue: July 2026
Volume 11 | Issue 7
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Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 122
Article Submitted : 25330
Article Published : 9497
Total Authors : 25208
Total Reviewer : 873
Total Countries : 172
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Published Paper Details
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| Paper Title: | Customer Satisfaction and Its Influence on Brand Loyalty |
| Authors Name: | Vanika Dubey |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_213086
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| Published Paper Id: | IJRTI2606044 |
| Published In: | Volume 11 Issue 6, June-2026 |
| DOI: | |
| Abstract: | This study examines the relationship between customer satisfaction and brand loyalty in today's competitive business environment. Customer satisfaction plays a crucial role in influencing consumers' purchasing decisions and long-term commitment to a brand. The research analyzes various factors affecting customer satisfaction, including product quality, service quality, pricing, and customer experience. Through a review of existing literature and consumer behavior patterns, the study highlights how satisfied customers are more likely to remain loyal, make repeat purchases, and recommend the brand to others. The findings suggest that organizations should prioritize customer satisfaction strategies to strengthen brand loyalty and achieve sustainable business growth. |
| Keywords: | Customer satisfaction, brand perception, brand loyalty, consumer behavior, service quality, brand equity |
| Cite Article: | "Customer Satisfaction and Its Influence on Brand Loyalty", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 6, page no.a454-a474, June-2026, Available :http://www.ijrti.org/papers/IJRTI2606044.pdf |
| Downloads: | 000159 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI2606044
Registration ID:213086
Published In: Volume 11 Issue 6, June-2026
DOI (Digital Object Identifier):
Page No: a454-a474 Country: Kota, Rajasthan, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2606044 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2606044 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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