 |
International Journal for Research Trends and Innovation
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.14 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
|
Issue: July 2026
Volume 11 | Issue 7
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.14
Issue per Year : 12
Volume Published : 11
Issue Published : 122
Article Submitted : 25323
Article Published : 9497
Total Authors : 25208
Total Reviewer : 873
Total Countries : 172
Indexing Partner
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | A Study on Changing Consumer Preferences and Perception of Mobile Payment Applications in Salem City.An Empirical Analysis of Adoption Drivers and Barriers Among Consumers |
| Authors Name: | Ms.DEEPA P , Dr.VENNILA A |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_213792
|
| Published Paper Id: | IJRTI2607001 |
| Published In: | Volume 11 Issue 7, July-2026 |
| DOI: | |
| Abstract: | The evolution of digital technology has significantly transformed consumer payment behavior, particularly through the widespread adoption of mobile payment applications. This study explores changing consumer preferences and perceptions toward mobile payment apps in Salem City. Based on a survey of 100 respondents selected through convenience sampling, the study identifies key drivers of adoption such as convenience, time saving, and cashback rewards, along with barriers including security concerns and limited digital awareness. The findings reveal a clear behavioral shift from traditional cash-based transactions toward digital payment modes, with adoption most pronounced among younger consumers. The study concludes that while mobile payment platforms are gaining strong acceptance, addressing security perceptions and improving digital literacy among older users remain essential for achieving wider and more inclusive adoption. |
| Keywords: | mobile payments, consumer preference, digital wallets, UPI, Salem City, adoption behavior |
| Cite Article: | " A Study on Changing Consumer Preferences and Perception of Mobile Payment Applications in Salem City.An Empirical Analysis of Adoption Drivers and Barriers Among Consumers", International Journal for Research Trends and Innovation (www.ijrti.org), ISSN:2456-3315, Vol.11, Issue 7, page no.a1-a6, July-2026, Available :http://www.ijrti.org/papers/IJRTI2607001.pdf |
| Downloads: | 00094 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID: IJRTI2607001
Registration ID:213792
Published In: Volume 11 Issue 7, July-2026
DOI (Digital Object Identifier):
Page No: a1-a6 Country: Salem, TamilNadu , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI2607001 Published Paper PDF: https://www.ijrti.org/papers/IJRTI2607001 |
| Share Article: | |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijrti.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
| Providing A digital object identifier by DOI.ONE How to Get DOI? |
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Join RMS/Earn 300
WhatsApp
Click Here
Click Here
Indexing Partner |
|||
| Copyright © 2026 - All Rights Reserved - IJRTI | |||