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International Journal for Research Trends and Innovation
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ISSN Approved Journal No: 2456-3315 | Impact factor: 8.14 | ESTD Year: 2016
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Impact Factor : 8.14
Issue per Year : 12
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| Paper Title: | A STUDY ON CUSTOMER PERCEPTION |
| Authors Name: | T.R.THIRUVENKATRAJ , VETRIVEL S |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJRTI_170220
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| Published Paper Id: | IJRTI1705020 |
| Published In: | Volume 2 Issue 5, May-2017 |
| DOI: | |
| Abstract: | This is discussing understanding about the how customer view a certain product based on their own conclusion. These conclusions are derived from a number of factors, such a price and overall experience. This paper has started with concept of customer perception and has demonstrated the modal factors affecting the customer perception. The main objective of this paper is to critically appraise various customer perception modals and benefits. The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to businesses since it can influence consumer behavior, which ultimately affects the profitability of a business. Many businesses spend large amounts of resources to influence consumer perceptions. |
| Keywords: | Perception, Customer and Experience |
| Cite Article: | "A STUDY ON CUSTOMER PERCEPTION", International Journal of Science & Engineering Development Research (www.ijrti.org), ISSN:2455-2631, Vol.2, Issue 5, page no.126 - 130, May-2017, Available :http://www.ijrti.org/papers/IJRTI1705020.pdf |
| Downloads: | 000205507 |
| ISSN: |
2456-3315 | IMPACT FACTOR: 8.14 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.14 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID: IJRTI1705020
Registration ID:170220
Published In: Volume 2 Issue 5, May-2017
DOI (Digital Object Identifier):
Page No: 126 - 130 Country: THENI, TAMIL NADU, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijrti.org/viewpaperforall?paper=IJRTI1705020 Published Paper PDF: https://www.ijrti.org/papers/IJRTI1705020 |
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ISSN: 2456-3315
Impact Factor: 8.14 and ISSN APPROVED,
Journal Starting Year (ESTD) : 2016
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